Showing posts with label planogram. Show all posts
Showing posts with label planogram. Show all posts

Friday, April 10, 2020

Behind The Shelves





There's been a lot of talk lately about empty shelves and spaces, shortage of products - all related to the coronavirus crisis.

That reminds me of things about shelves,  going on all the time, not only during a crisis: let's call them War and Science.

1. "War" among manufacturers regarding shelf space,  as there's a multitude of products versus limited shelfing space.

It seems to me the supermarkets favor the big companies; their products stake up the front.. That's not fair for competition. The shopper has a lot to lose this way; competition is of utmost importance, as it influences prices and quality.


When looking for the products I'm used to buy,  I sometimes notice how the bigger companies just 'swallow' the smaller ones and this process starts on the shelf.    Small manufacturers's merchandise gradually disappears ; l
ater on, I find out that the small company has gone out of business or 'persuaded' to merge with the bigger one.


2. "Science" - planogramming - space planning.

A 'planogram' is a diagram showing how and where a product should be placed on shelves in order to increase customer purchase.

Many supermarkets and pharma stores employ experienced people for this specific job.

Planogramming sounds like a nice job to me. I know there's a lot of software products that help building and reading a planogram. I suppose there's also the possibility of formal training somewhere. It's worth it for those already in the retail business or wishing to join this sort of business.



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(web picture)