Oh, The Price, The Price...

 

Our price labeling law is 23 years old. It is a good law for us, consumers.  The price label on the item  enables us to  easily know the price of an item, make comparisons,  take right buying decisions.

The supermarket chains hate this law; it makes it hard for them to raise prices whenever they want. So, when a new economy minister takes over , they immediately start putting pressure on him to cancel it. So far, without success.

Now, I learn from the Media that they're close to winning.The new economy minister (a woman, by the way) is cooperating with the populist proposal that the price be displayed  on the shelf only, not sticking a label on the item itself.

 tiny yellow price sticker on top of item

                  price on shelf 

Hopefully , the law stays intact, otherwise it will be a blow to the consumer, to  competition, and to price stability. This law is of  utmost importance , especially now in 2021, as prices are up as a result of the pandemics, and its supply disruptions. 

The price tag label gun works intensely these days.  In addition to the rise in prices, there's fear of inflation and of shortage in products. So far I see shortage in some imported, non-vital items, but who knows what's next.

There's no  market in my hometown, and specially commuting to one in the nearby area is hardly worth it considering the  high prices and low variety in today's markets.  Our local supermarket is not bad compared to other supermarkets and even to markets. The only drawback is its location, on the edge of the town. I don't want to get on and off a car or bus with my shopping cart, and walking to and fro takes some time and effort.

 

Behind The Shelves

There's been a lot of talk lately about empty shelves and spaces, shortage of products - all related to the coronavirus crisis.

That reminds me of things about shelves,  going on all the time, not only during a crisis: let's call them War and Science.

1. "War" among manufacturers regarding shelf space,  as there's a multitude of products versus limited shelfing space.

It seems to me the supermarkets favor the big companies; their products stake up the front.. That's not fair for competition. The shopper has a lot to lose this way; competition is of utmost importance, as it influences prices and quality.

When looking for the products I'm used to buy,  I sometimes notice how the bigger companies just 'swallow' the smaller ones and this process starts on the shelf.    Small manufacturers's merchandise gradually disappears ; later on, I find out that the small company has gone out of business or 'persuaded' to merge with the bigger one.


2. "Science" - planogramming - space planning.

A 'planogram' is a diagram showing how and where a product should be placed on shelves in order to increase customer purchase.
Many supermarkets and pharma stores employ experienced people for this specific job.

Planogramming sounds like a nice job to me. I know there's a lot of software products that help building and reading a planogram. I suppose there's also the possibility of formal training somewhere. It's worth it for those already in the retail business or wishing to join this sort of business.

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