It's winter Sale at the big, international, clothing stores : H&M , Zara, H &O, Mango, Springfield, Bershka, Castro etc.; 30% to 70% discount on most winter items.
entrance to the HM store in Ayalon mall - Ramat-Gan city
upper floor-men/ kids fashion; ground floor- ladies' fashion
My favorite is H&M - fashion from Sweden. It's called by people "cheap chique" and "fast fashion" (like in fast food - meaning good stuff at affordable prices).What I like about this chain , is that it has something for any age, gender, and purse.It has ladies/men fashion departments, kidswear/ maternity wear/ accessories sections. Besides, the design of the stores is very,very cool with lots of space and lights. The chain has branches in the malls of almost all major cities in the country.
window fashion models
kids' wear
I entered an HM store the other day to have a look, and left with a lovely, festive $10 black top . All the colours are present; it's quite obvious, however, that H&M loves red, although black is considered the average swede's favourite color.
I know a thing or two about fabrics and sewing, so the store offered me much interest and curiosity.
items in red
check out area; poster above the cashiers
Ikea , another swedish brand, keeps its big Sale once a year, at the end of summer. There are only 4-5 stores in the whole of Israel, but they're very successful. (In the past, I wrote two posts on Ikea).
Ikea store in Netanya city industrial zone
I enjoy having a look at the furniture designs, less at the...prices. I leave the store with some trivial item/s, usually a pot (I like their kitchenware); Over the years I've bought several furniture pieces , among them an armchair I'm very fond of to this day.
I won't leave the store, without eating their famous 'soup in a bread bowl',
Bread bowl with soup
It's surprising, how a small country like Sweden (barely 10 million people), has produced such a number of global, successful companies: Ikea, H&M, Volvo, Scannia , Skype - to mention the more famous ones. They also boast a lot of inventions (dynamite, adjustable wrench, pacemaker,ultrasound, seatbelt, and more) ׂ. What's their secret?
I suppose their special, 'out of the box' creativity and great ability to plan, combined with freedom and encouragement given to start-ups by the government, are the things that lead them to international success.
* The map - Web image
