IMTM (international mediteranean tourism market)

Before Covid-19 hit us, I used to go, more or less, regularly to the International Tourism Fair, held once a year for two days, at the Expo Center  (Rokah Gardens), in Tel-Aviv.     It was  quite the event!

main entrance to the Expo Center

The mornings of the two days were for the tourism professionals from the participating countries to connect, establish contact, do business. The afternoons (after 14 o'clock, methinks) were for us,  the public. No entrance fee, and that attracted hundreds of people to the  pavilions and booths representing the various countries.

One could well spend several hours in an international atmosphere, getting maps and info booklets for free, as well as small souvenirs such as bags, pens, coasters, mini calendars; tasting foods specific to a certain country; watching artistic shows  in various languages and styles etc.. 

                                        by the Serbian booth

I really miss that Fair ,both as entertainment and culture, but since Covid, large crowds still scare me. Besides, this year there's a war going on and who knows what the outcome of it will be. So,  probably, no tourism Fair in the near future.

                                        Odessa  girls in embroidered  costumes

From my visits so far to this Fair (the last one was on February 2019. I wrote a detailed post with pictures on 16/2/2019),  I've accumulated quite a lot of maps. Part of them were of great help to me when I travelled abroad. The remaining part , and especially the booklets and leaflets, are  a declutter project. Decluttering, as you well know, is never easy.

New in Town

 

Finally, the defibrillator, the external life- saving device during cardiac arrest, has been installed in our town. It is placed in public locations, mainly on lottery kiosks and old payphone booths. 

yellow device on the kiosk's outer wall

The defib. is meant for untrained people who by pushing the right button activate an electric shock  helping the collapsed person survive until ambulance with the rescue team arrives. Everyone on the street, they  say, could be a life saver.

I 've noticed, though,  there are no instructions on this yellow colored device, except for the one, demanding to dial the urgency number 101 when an emergency occurs.  Probably at that number one gets the necessary information on what needs to be done (buttons are under lock).

As I understand, Mifal Hapais (national Lotttery of Israel),  which owns the lottery kiosks,  is funding these devices.The phone booths are the property of the giant phone company Bezek. 

As most of  the phone booths are not in use any more, but still need some maintenance,  it is  now for the Magen David Adom (Israel's national Emergency organization) to bear the responsability for them; it's a win-win situation.

                                                           empty phone booth
 

                                       simple top booth with functioning phone

 

May we never need to use the defib! The sad reality, however, is that we often hear about cases of cardiac arrest. There's even a rise in the number of cases now, probably having something to do with the Covid infection.

 

IMTM 2017

The 23rd annual international tourism fair ( the full name of IMTM - International Mediteranean Tourism Market) was held at the Tel Aviv Trade Fair and Convention Center on 7-8 February.  

The IMTM  event  is mainly for professional bodies in the field of tourism ( tour operators, tourist agencies. cruise lines, airlines companies , hotels etc...).  It consists of presentations, seminars, workshops, conferences. Around 16:00 oclock, however,  it opens for a couple of hours, for the large public to have a glimpse at the booths representing some 50 countries and get information on various touristic destinations.

visitors at the various booths

As it was a warm, nice day I went there on Tuesday, the 7th of Feb. to wander around in the large pavilion and see what was new. 

For me, the fair was a good opportunity to get some Free city and regional  quality tourist maps, and enjoy a few attractions offered at the various booths. Well, I got my maps and even more than that; at the Lithuania stand I was given a small gift of coasters and a wooden pen. At the "Israir" Group stand, I got to refreshen my suitcase identity tags with new ones, provided freely,of course. Some of the booths  (Vietnam, China ,Ruanda ...) displayed a few handcrafted items specific to the country they represented. 

Ruanda - nice handcraft items displayed on the desk

As for attractions, Romania, for example, brought a young folksinger and a saxophonist . Very good idea of attracting people's attention. I've greatly enjoyed their  musical show. As I was born and raised in that country, it naturally brought back some memories.

the folksinger and the saxophonist at Romania booth

what a team!

Panama had a couple of women dancers in extravagant dresses

Panama dancers

Panama joy

At the USA stand there was a tall guy dressed as an Indian, and at the Slovenia stand, an elderly man dressed in an historical outfit of the austro-ungarian epoch. The israeli city of Nazareth came up with some village dressed people.

the USA  "Indian"

heavy, historical outfit at Slovenia booth

villagers from Nazareth area

At some stands, the hosts were dressed in traditional costumes

or had some traditional motifs introduced in the booth decoration.

the Moldova stand

Belarus - traditional shirt and cake

At the Dominican Republic's place there were four round little tables with satin white maps featuring the printed map of the country. Lovely sight!

round table - white  map with the country's map printed on it

The israelis had, among other exhibits, some product samples at their booths: cosmetics from the Dead Sea , food from the Galilee and other regions of the country.

cheese and olives from the Galilee

 I was nicely impressed by the fact that a tiny, almost hidden country like Albania had quite a few people approach the stand and ask for information about tourism there.

Albania booth

As I said, I was mainly looking for maps, but there was a lot of other kind of interesting stuff there as well. For example, it appears that many countries are interested in wellness tourism. So, there was a multitude of pamphlets describing Spa resorts and their conditions (prices, accomodation, medical supervision).

Information on tourist possibilities was given not only in paper format but also on  CD-s.(I've got myself the discs of Istanbul and Kenya). I asked for some info on a certain area in Ukraine , and I was given  very detailed  oral explanation  in addition to the displayed written one.

 Turkey usually gets a great deal of israeli tourists, so I was not surprised to see its tourism factors fully represented at the Exhibition.

turkish airlines booth

A visit to such an event as IMTM allows one to feel  'the world in a nutshell', as they say, and it's quite an enriching experience.