Tuesday, November 23, 2021

OREO - 'The Blue Uniting Force'


The incredible 'Oreo' industry of biscuits, wafers, cookies, cakes, chocolate - you name it -  has quite an history behind it. They first appeared on the market in 1912! They boast a 100 year of activity! 

The juicy part - the disagreement between the two brothers-owners who eventually had to split,  actually led to the big prosperity of the business. The first two letters of the Oreo name - 'Or',  is french for 'gold'. Perhaps, a hint to the business being a gold mine for its owners.

I'm familiar with one product only : it comprises two  tiny, thin,  brown biscuits with dark chocolate cream between them  (a sandwich cookie). 'Thin and tiny' sure gives one the illusion of less  dietary damage caused by the sweet item, so people go for it.

The first time I bought the above ( to accompany my morning coffee)  I was looking on the package for the name of the supplier, and that's what I found: Ukraine, company name: Mondelez.  In fact, the country of origin is USA,  Mondelez is the international mother company, with branches all over the world.

The products are vegan and kosher. There is a great variety of shapes  (round, oval, button-like), of texture (crisp, soft, creamy), sizes, flavors, and wrappings with the background color of deep blue. 

It seems  this merchandise  is popular everywhere (at my local supermarket Oreo products are quite the Hit),  as it is a suitable treat for everyone - kids, adults, poor, rich, secular, religious. It fits every taste and pocket.  We could rightly say  - it 'brings  us together'.  In the divisive world we live, that's quite a lot.


 

49 comments:

  1. I've never had an oreo with a chocolate filling, just the ones like your photos -- with white filling and the "Golden" oreos -- vanilla biscuit and filling. Oh, I've had lemon oreos too. They are super popular -- crushed up in ice cream, smashed and used as pie crusts and lots of other ways!

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    1. I believe you. You have to be a detective to find the ones with chocolate cream. It's a known trick of many suppliers; they attract the costumer with the chocolate filling, then flood the market with the less costly vanilla white filling.
      When I find the ones with choco, I buy several packages. Usually they give you discount on several packages.

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  2. I am not familiar with Oreos, but I love the idea of some product having been around for 100 years and reminding us fondly of our childhood. Especially a food item that our late mothers and grandmother's loved giving us.

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    1. Right. It's great being around for a 100 years, whether it's a human being or business!(regardless of the changes undergone along the years).

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  3. Interesting history, I think Kellogg's cereal also had a fight between brothers.

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    1. Well, there's nothing new about conflicts in family owned business. Why is that? Simply because in a family there are no boundaries like in a non-family business.

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  4. I have been craving sweets for a couple of days and today I bought one single slice of cake. Now you talk about Oreos!!!! Dunking Oreos in milk is a must!!! I don't know anyone who doesn't like them. I prefer the ones with the white cream. : )

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    1. If you prefer the ones with the white cream - you are settled, then. No problem. It is the oreos with the choco filling that are hard to find, at least at my supermarket.
      Hope you've greatly enjoyed the slice of cake!

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  5. Never heard about this brand, completely unknown at least here in Belgium but in Italy and Germany I have never seen this name either.

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    1. That's not very surprising. After all, Europe has many local brands of each one of its various countries.

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  6. We have Oreos down here, never eaten.

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    1. Good for you! Less sugar and carbs, more healthy.

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  7. En mi familia, gracias a todos, refiriéndome a esposa, hijos, nietos, nueras, y yernos, esta marca de galletas tiene el éxito asegurado, exceptuándome a mi (la oveja negra de la familia) jeje. que soy más tradicional y sigo consumiendo las mismas galletas que he tomado desde mi infancia, de una marca española.
    No sabía que esta marca era americana, ni que fuera tan antigua; y si me lo permites, te diré que creo que el éxito de Oreo, radica en el tamaño de las galletas, que se pueden comer de un solo bocado, y en la variedad de combinaciones de colores que existen hoy en día (marketing puro), aparte de la calidad de las mismas, cosa que no pongo en duda, ya que nunca las probé.
    Al menos es lo que yo pienso...
    Que disfrutes, amiga Duta, de una feliz semana.

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    1. I can understand your loyalty to the Spanish, traditional cookies.
      Like you, I also think the success of 'Oreo' cookies lies in their tiny size and in their variety of colors and shapes.

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  8. Oh, it's always been a cookie we depended on. Thanks for the history! Hope you are having a good week.

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    1. I've only slightly touched history. If someone is interested in Oreo's history, there's a lot that can be found on their website or even better, in Wikipedia.

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  9. Oreo is a craze with kids nowadays...i have not tried it till now

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    1. Well, plenty of time to try it. It'll probably be on the market for another 100 years:)

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  10. In the US you can find a variety of Oreo cookies some blonde, some chocolate with every color filling imaginable, especially holiday colors. Kids love them. My husband and I have discovered a thin wafer size. Yummy!

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    1. 'Variety' seems to be the name of the game with Oreo products. It works. Even you and your hubby have some favorite.

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  11. When I was still living in Germany, I didn't know oreos. They didn't exist in that country at that time. I have heard that the company is trying to become Germany's market leader for cookies - that will be tough. I have to ask my daughter who lives in Munich whether she sees lots of oreos. To be honest, I have never really liked them.

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    1. According to an above commenter (Gattina),a German lady living in Belgium, Oreo's products are not visible there yet. Perhaps in the near future.

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  12. I've had so many Oreo flavors I've lost count, but I still like the original (with white filling) the best.

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    1. 'To each his own', as they say.It's the great variety of flavors that makes them so popular everywhere!

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  13. Replies
    1. Nothing to feel sorry for. Sugar and carbs are not the best thing for us.

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  14. I had no idea oreos had been around so long! I got them as a party treat for the food table at my son's birthday one year and he loved them, they are his favourite! I can't buy them often as he can eat them non-stop, I've seen him eat 5 in a row at other parties, eek!


    Hope that your week is going well! Another rainy spring one here!

    Away From The Blue | Handbag Gift Guide

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    1. Indeed, kids could eat them non-stop, and parents have to watch and see they don't exaggerate.
      We had some rain here too, winter is sure approaching to our gate.

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  15. I have heard a lot about Oreo but have not tasted it. Wonderful Post! Have a great day!
    Rampdiary | Fineartandyou | Beautyandfashionfreaks 

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    1. Thank you for your kind words. Have a great day too!

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  16. We love Oreo, very popular biscuits over here. I didn't know about their history or fight between the brothers. Have a beautiful day.

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    1. Well, now you know a little bit of their
      history.The owners have built quite an empire based on these biscuits!
      Have a wonderful day!

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  17. I keep meaning to buy some Oreos, but as yet I've not done so. I've never tried Oreos...I'm probably the last person standing, or sitting, who hasn't tried them! lol

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    1. Hi Lee
      You've got nothing really to lose, if you don't buy them. But trying - that's another matter. I'm always curious about a new product, so, I usually tend to try it.

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  18. Hi DUTA,
    I quite like a crisp little Oreo but I mostly avoid them due to the palm oil they are made with.
    "Oreo Blue" is quite recognisable, isn't it?

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    1. Well, yes, the product is quite visible on the shelf.
      I try to avoid any oil, but if it's already in the product, and I feel no harm, then I'll eat the product.
      Perhaps, you're referring to palm oil as coming from sources that are a major cause in deforestation.

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  19. I don't like Oreo's but have always been aware of them as they are good at advertising/branding. They look good but taste bland to me :)

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    1. It's hard to ignore the product as the packaging looks almost aggressive on the shelf.
      Probably your local biscuits/cookies are more to your taste.

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  20. Replies
    1. If you say so, Mary:)
      I'm sure your lovely grandson greatly favors these sweet cookies.

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  21. Hope you are doing well. I really don't consume these anymore. Of course, with the Thanksgiving holiday I have eaten more pie than anything. Let's hope I have over this sweet holiday.

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    1. You know best what's good for you.
      Holidays and celebrations can be quite a problem with food in general, and sweets in particular. We've got Hanukah now and its traditional donuts. Very hard to resist temptation!

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  23. que interesante la historia y lo del oro, no lo sabía, no soy mucho de galletas, pero estas están bien.

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    1. Sometimes, history of a product is more interesting than the product itself, even though it's just a cookie.

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  24. Boa tarde minha querida amiga. Parece ser muito delicioso.

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    1. It is. All those many people that like them can't be wrong.

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  25. I haven't had an Oreo in a decade, I used to love them as a child and young adult. I heard that Oreos are popular with vegans, no animal products in them, I didn't research to see if that is true. They are delicious for sure.

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    1. They are popular with many segments of the population, but at a certain age, we keep away from sugar and sweets and live mostly with our memories of their deliciousness.

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