Of Stores and Scents

Sometimes you walk into a store and you're hit by some specific smell that might make you feel, even after a few moments,  quite unwell. It happened to me once while in a Home Center store (the red sign in the above picture is in hebrew).

Home Center ( as well as other home chains, like Ace)  sell , among other things, wall/ wood paints. Even though the cans of paint are tightly sealed, still there's some  paint odor in the air. I don't really know why. 

paint cans

Well, a few minutes in that aisle and I felt as if I was about to faint. I left the store quickly, sat outside on a bench, and took some deep breaths for 5-6 minutes until I felt better. I didn't re-enter the store; it was a small  branch of Home Center located within an urban mall.
(Big chains and supermarkets usually have spacious, well air- conditioned stores on the outskirts of the town;  smaller, crowded branches in the center of the town).

paint stuff

In the above case , the smell was closely associated with certain merchandise sold in the store.

In other cases ( fashion stores ,book stores etc..) it is the owner that wants a "signature" scent in his shop: citrus, musk, cinnamon, wood,  you name it...and he'll diffuse the fragrance through air conditioning vents or some other method.

In the majority of cases, the retailers who have discovered what is known as the fifth sense (smell) use it as a marketing tool to lure in customers, just as they use background music and various smart displays of goods. . That's OK, but  the problem is that "one man's aroma is another man's stench" and it could drive customers away.

Anyhow, people who think they are sensitive to smells, might, whenever possible, prefer entering bigger, well ventilated places to smaller, scented places.