Ikea's concept is based mainly on two principles: 1. flat pack of furniture and of smaller home stuff, which reduces expenses of transportation, minimizes damage , and frees storage space. 2. do it yourself work by the consummer - assembly of components with the help of wordless instructions (drawings). Due to this concept, the consummer usually gets good quality for a relatively low price.
The trip to Ikea is not always rewarding. Last year , for example, I bought a non -electric , originally designed kettle, which was supposed to shriek when water reaches boiling point. Well, it did not shriek, and I felt cheated.
Before I set out to Ikea store, I have no way of knowing whether I'll find the catalog items I'm looking for, as checking with the store by phone is a nightmare, and their website tells you only if a certain item is or isn't in the inventory. If the required stuff (usually small items) is in the warehouse, they won't fetch it for you, and will probably tell you to come next week or so.Ikea is the only store, as far as I know, that requires to see your ID card when paying with credit card. That really makes me nervous. I hide my ID card so well that I can't remember in which one of the pockets I put it, and now with all the packages, they expect me to start looking for it. Ha! And God forbid if there's a mistake in the bill; they don't fix it on the spot but send you to the customers' service where you have to take a number and wait in line.